Initial ideation and sketches. At first the idea was to show the same process during 9 month of pregnancy- the growth and metaphorical "threat" by alcohol. We replaced this idea later - showing different organ systems being affected seemed to have a stronger visual impact.
The new idea looked a bit abstract at first, so later we decided to give it a more distinct shape of a child.
Final results that was also hand-painted on the medical scrubs.
![](https://cdn.myportfolio.com/cc55aa8b561b57bfcd1c4a654a656768/b2120726-7fdf-4ae8-9871-2d9223cfe895_rw_3840.jpg?h=d605f4a48d5a4c7b1879d9603fbd4470)
![](https://cdn.myportfolio.com/cc55aa8b561b57bfcd1c4a654a656768/9de54de5-9592-4632-99b4-ab146cac2b04_rw_3840.jpg?h=5860572b66e22b5a6edafd5ef21af01d)
![](https://cdn.myportfolio.com/cc55aa8b561b57bfcd1c4a654a656768/20a640de-82c3-4a9a-bb59-24a6ef7769c7_rw_3840.jpg?h=fd24f15e631994025d9fa07604fc210e)
![](https://cdn.myportfolio.com/cc55aa8b561b57bfcd1c4a654a656768/406be898-cd62-487f-b100-17360a0fc85c_rw_3840.jpg?h=3a71cb24e0b745961264fbf1e19aca87)
![](https://cdn.myportfolio.com/cc55aa8b561b57bfcd1c4a654a656768/947141a3-2ebb-4f7d-ad63-4f4cf4f421b6_rw_1920.jpg?h=4e7e5913f727477a3fb8bb63c9a056c8)
![](https://cdn.myportfolio.com/cc55aa8b561b57bfcd1c4a654a656768/04ef59bc-0165-4137-8c88-cc8804b03f50_rw_3840.jpg?h=1717b10dd31f78292719f3ea50f857f2)
![](https://cdn.myportfolio.com/cc55aa8b561b57bfcd1c4a654a656768/d569b021-82ab-497f-a569-733c6c67cc04_rw_1920.jpg?h=702c644e762fee788e84700d676d69aa)